Holley Performance Products seeks a Digital Ads Specialist for a full-time role within our automotive aftermarket organization. The company and location of the job is in Bowling Green, KY – a “certified” car town and only an hour north of Nashville!

We are looking for an individual to support our marketing team by managing and reporting on digital advertising primarily through auction-based ad channels. These include Facebook Ads Manager, Google (display ads and YouTube), and other real time bidding ad platforms. The ideal candidate is a self-starter who is willing to explore new ideas and test new marketing strategies. The candidate would also be familiar with our product lines and the markets that we serve. If you are passionate about digital marketing and vehicles, this is the perfect position for you.

This role works collaboratively with the Digital Marketing team to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.

Role and Responsibilities:

• Oversee the digital advertising budget and performance for digital ad display channels (YouTube, Facebook/Instagram, Google Display Network, and other auction-based digital ad platforms) for the brands underneath the Holley umbrella
• Establish digital ad platform foundation to then allow for new platform testing periodically
• Developing the vendor mix to be utilized, based on campaign goals
• Assist with digital advertising go-to-market launch strategies to ensure successful new market launches.
• Analyze and optimize performance of paid advertising campaigns
• Define internal best practices for market launches, campaign structure, optimization, etc.
• Implement A/B testing methodologies on all elements of the digital advertising mix to improve conversion rates (creative, landing pages, audiences, etc.) to optimize campaign results.
• Forecast, measure, analyze and report on the impact of digital ad campaigns on revenue
• Establishing ad budgets based on initiative/campaigns and being responsible for the correct pacing of them
• Owning the digital ad attribution process by ensuring all digital ads have measurable tracking

Qualifications and Education Requirements:

• Bachelors in Marketing, Business or equivalent work experience
• Familiar with demand side platforms (DSPs), Facebook Business Manager, Google Ads, Google Analytics or demonstrates ability to learn new systems quickly
• 2+ years' experience in digital advertising/marketing in a professional setting
• Previous experience in Account Management, a plus
• Outstanding communication skills (verbal and written)

Preferred Skills:

• 2-3 years of equivalent work experience
• Resourceful and able to troubleshoot issues
• Automotive performance knowledge preferred
• Photography, videography or design experience, a plus
• Experience with other ad platforms, a plus
• Ability to have fun and dress up as characters for marketing videos, a plus

Qualified candidates should submit their resume to: [email protected]

This position is located in Bowling Green, KY